OBJECTIVESAY MORE THAN ‘VOTE’ • CHALLENGE BRAND PEERS TO DO THE SAMELUSH USA
Before the 2022 midterm election in the US, I presented original qualitative data to LUSH North America’s social impact team about youth voters’ preferred engagement strategy: issue education. As a result, LUSH asked our team to help them develop a voter guide for their election hub with clear, credible information, aligned with LUSH USA’s values, and in LUSH’s brand voice. The guide appeared in retail stores across the country. In 2023, I was invited to participate in an awesome conversation about brands and social good during SXSW alongside LUSH and Ben & Jerry’s impact leads. IN-STORE/ATX
THE LEAGUE • BEN & JERRY’S
09–2022–-03-2023
Data Gathering
Impact Strategy