OBJECTIVEBUILD 2016 ISSUE EDUCATION AND NARRATIVE CAMPAIGN REAL PEOPLE OF AMERICA
I led a non-partisan storytelling campaign for Make it Work, focusing on the economic aspects of caregiving. Collaborating with Nevada ambassadors, we produced original narratives with photo & video content, highlighting diverse caregiving challenges. This campaign, aimed at media outreach and digital promotion, achieved 29 million views in the two weeks leading up to the 2016 election in Las Vegas, NV. Our Nevada field team used this content to drive last-minute outreach to registered voters in Black communities, ultimately driving measurable turnout in the region.
LV/NV
MAKE IT WORK NEVADA
2016
Campaign coordinator
Digital ad strategy
Content producer